Public company intelligence preview
PINEAPPLE FINANCIAL INC
62 insider trades surfaced from the last year. This page shows only aggregate signals, not the underlying transactions, people, filings, filters, or AI workspace.
Snapshot
A narrow read on a much deeper workspace.
The preview gives search visitors enough signal to understand coverage. It does not expose transaction records, person-level profiles, filters, comparisons, or analyst workflows.
Insider compensation
Public aggregate: $171301.29 average total compensation across covered insiders.
Governance movement
Public aggregate: 2 governance events in the last year.
Institutional ownership
Public aggregate: 6 holders from the latest quarter.
Restricted sales and governance
Public counts, not the investigation layer.
The full product opens the underlying filings, insider context, historical holdings, comparison tools, and AI analysis.
Market context
Basic quote context for the preview.
Company note
Context before the data.
Company Overview
Pineapple Financial Inc. is a Canadian mortgage technology and brokerage company in the Financial Services sector and Mortgage Finance industry. Its business centers on mortgage brokerage services, back-office support, pre-underwriting, and its cloud-based platforms Pineapple+ and MyPineapple, which help manage the mortgage lifecycle from lead intake to funded-deal analytics. The company also operates a white-label broker affiliation model and has expanded into Pineapple Insurance, creating additional financial services revenue streams tied to mortgage transactions. Recent filings show a business still tied heavily to Canadian mortgage market conditions, with activity influenced by interest rates, housing affordability, refinancing, and renewal volume.
Executive Compensation Practices
Executive compensation at Pineapple Financial is likely shaped by a mix of operating performance, platform adoption, revenue growth, and cost control, rather than just headline net income, since the company has continued to report losses. In fiscal 2025, the company disclosed share-based compensation of $235,006, suggesting equity awards are an important retention and incentive tool, which is common for smaller growth-oriented financial services firms. Because lender commissions and volume-based compensation account for most gross revenue, management incentives may be tied to mortgage origination volume, broker productivity, funded-deal flow, and growth in recurring subscription or underwriting revenue. Given the company’s focus on reducing SG&A, preserving liquidity, and scaling technology-enabled operations, compensation metrics may also emphasize expense discipline, cash management, and successful execution of restructuring or automation initiatives.
Insider Trading Considerations
Insider trading activity in Pineapple Financial should be viewed through the lens of a mortgage platform business with significant exposure to Canadian rate cycles and transaction volume swings. Insiders may have trading sensitivity to near-term mortgage origination trends, renewal/refinance activity, lender partner volumes, and operating cash needs, since these factors directly affect the company’s revenue trajectory and financing requirements. The company also has notable fair-value volatility from warrant liabilities and digital asset holdings, which can make insider behavior more cautious around reporting periods and material corporate financings. Because Pineapple operates under mortgage brokerage, privacy, AML/ATF, and insurance-related regulatory regimes, insiders may face heightened blackout periods and trading restrictions around nonpublic information tied to lender relationships, regulatory approvals, financing transactions, and digital-asset strategy developments.
Unlock the full PAPL insider intelligence workspace.
Move from public aggregate counts into transaction-level detail, people, filings, compensation history, ownership shifts, export tools, and AI-assisted analysis.